Though the effect of trend participation are often fleeting, the right type of involvement can signal significant reward in the right circumstances. Marketers have long used social media trends to connect with followers and join in conversations happening digitally on a global scale. Jumping on trending topics can be a boon for your daily social marketing efforts. Trending at the time of writing this blog: The disadvantage is that there’s always something new to take its place, so its benefit doesn’t stick around for long.Įxamples of a few famous trending topics include: The advantage of their transitory nature is that social media users know that if something is trending, they are abreast of the latest news, fads, etc. What’s trending one week (or one day, or one hour) may be an afterthought by the next. Thus, trends serve to both inform and entertain.īy nature, social media trends are fleeting. Trends range from the silliest of silly (cue the recent #DollyPartonChallenge) to hard-hitting news topics (#ImpeachmentTrials) and social movements (like #MeToo). Social media trends now exist on all major social platforms, including Facebook, Instagram and beyond.
The concept of trending first appeared on Twitter, where hashtags are used to group said trending content. By definition, a trending topic is one that experiences a surge in popularity on social media for a limited time. Trending! It’s a word that has come to mean more than whether bell bottoms are hot or not.
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